Primerica is a company of financial goods and services that uses a hybrid model of distribution, direct selling and franchising. The United States Federal Trade Commission described the company as a multi-level marketing company that has many opportunities as well as potential progress in the financial industry.
The headquarters of the company is located in Duluth, Georgia. Citi was also its former parent company however, the two companies parted ways in an initial public offering in 2010. Since then, it has become the largest financial companies that offer marketing services to all its partners. It has more than 100,000 licensed representatives all over the country. Primerica’s roots are to provide a hundred percent of life insurance. The company has also added financial products and services to its affiliate companies. The list includes variable annuities, home insurance, long-term care insurance, mutual funds, pre-paid legal services, debt management plans, loans, auto insurance as well as home insurance. They have over 6.3 million clients as of the year 2010. The company has also teamed up with Equifax to improve their credit monitoring service.
Primerica primarily conducts business in the United States. The company first expanded in the international scene around 1986. They first began to operate in Canada during that year. The agents in the company sell life insurance as well as segregated funds. These agents are well trained by the company to be able to assess the needs and wants of each client. In the year 2000, the company expanded overseas. They have opened an affiliate in Spain where it is known as PriEuropa.